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The Canadian Generic Market Year 2010
 
 
CANADIAN PRESCRIPTION DRUG MARKET
 
Generic pharmaceutical sales accounted for 25.6% of the total Canadian prescription drug market, totaling more than $5.7 billion of drugstore and hospital sales. Generic share of retail prescriptions was 57.3% equating to almost 289 million generic prescriptions. Growth of generic prescriptions was 10% compared to the previous year.
 
 

Total expenditures now total $22.3 billion. The key cost driver for prescription drugs is the introduction of new, expensive patented medicines, which may not be any more effective, or safer, than drugs already on the market.

According to the federal government’s Patented Medicines Prices Review Board (PMPRB), of the 192 new active substances introduced in Canada between 2001 and 2009, only 19 were categorized as a “breakthrough or substantial improvement ” over existing drug products. The vast majority of these new active substances (173 of 192) “provide moderate, little or no therapeutic advantage over comparable medicines.

Physician and author Dr. Michael Rachlis also questions the value of the increased spending on the newest medicines in his book Prescription for Excellence. “Despite the prevailing wisdom that highquality therapeutics cost big bucks, we’re overpaying for what we’re getting. Costs are spiraling upward because doctors tend to over prescribe drugs, particularly to the elderly, and they tend to prescribe new, expensive drugs when a cheaper alternative is available.”

As the chart illustrates, according to 2010 IMS Health data, the average cost of brand-name prescriptions now is $72.12, while the average cost of a generic prescription is $26.77. The average price of a brand-name prescription increased by 37% over the last 10 years. In comparison, the average cost of a generic prescription grew by 29%.

 
AVERAGE RETAIL PRICE PER PRESCRIPTION IN CANADA
 

The generic share of retail prescriptions has grown from 26.2% in 1990 to a current high of 57.3%. The generic share of dollar purchases by drugstores and hospitals has grown from 9.3% in 1990 to 25.6% currently.
This increased share for generics is as a result of changes to provincial and private sector drug programs which are relying more on generics as one of the best ways to constrain fast-rising drug program costs. The variance of the generic share of prescriptions versus dollar purchases can be explained by the pricing differences of
generic products versus brands.

 
PERCENTAGE OF GENERIC SHARE
 
The national share of generic prescriptions for the year 2010 was 57.3%. The generic share of prescriptions by province ranged from a low in Quebec of 54.4% to a high of 62.7% in Manitoba. Drug programs implemented in each of the provinces contributed to this variance.
Generic share of the prescription market by province
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